Target Homeowners with Mini-Billboards
Target Homeowners with Mini-Billboards
Our unique direct marketing avenue guarantees your advertisement is viewed about 10 times per month for as little as 12.5¢ per view.
Our Strategy
That We Target In All Cities
Monthly Charge of only $1,250
Savings and Add In Perks
Ad Sizes:
- 1 Ad: 18" x 18" adverting area
- 2 Ads: 18" x 9" adverting area each
- 3 Ads: 18" X 9" one sign, 9" x 9" two signs
- 4 Ads: 9" x 9" adverting area each
Other direct mail advertising outlets claim
the number of homes that are targeted each month but most mail pieces end up in the garbage
"Better to be on the garbage can, than in the garbage can!"
Here are some interesting direct mail statistics:
Direct mail manufacturing (deforestation) creates as much greenhouse gas emissions annually as 3.7 million cars. (Source: New York University School of Law)
Direct mail creates more then 8 billion pounds of waste every year. That's nearly 25 pounds per person.
(U.S. Environmental Protection Agency)
Direct mail response rates vary depending on the industry, but average 5% (prospect lists) and 9% (house lists). (Source: Association of National Advertisers)
Each year direct market postage totals to more then 16 billion for post office.
(Source: United States Postal Service)
The average American household receives 454 pieces of marketing mail per year. (Source: United States Postal Service)
Each year an estimated 100 million tress are cut down to support direct mail.
(Source: New York University School of Law)
68% of households throw out junk mail immediately and it is not looked at.
(Source: Small Business Administration)
Why Advertisers Target Homeowners:
Statistics provided by census.gov
Businesses are looking for the best return on their marketing efforts. New leads and sales result from having a steady pipeline of new clients that are interested in your product or service. It is not just about how many people see your advertisements anymore. More importantly, it is about targeting the correct audience and putting your advertisement in front of them on a regular basis. Homeowners represent a segment of society that advertisers want to reach and here a few interesting facts.
- Homeowners earned more money. Median annual household income was $78,000 compared to renters $41,000.
- 84% of Homeowners own their Single Family Residence, compared to the other 26% which are renters.
- A bigger share of homeowners (41.6%) than renters (28.7%) have a bachelor's degree or higher.
- Percentage of homeowners by age of household. Under 25 (15%), Ages 25-29 (32%), Ages 30-34 (45%), Ages 35-44 (59%), Ages 45-54 (67%), Ages 55-64 (74%), Ages 65-74 (78%) Ages over 75 (78%)
What Makes Us Unique
Our unique direct marketing avenue guarantees your advertisement is viewed about 10 times per month for as low as $1.25 a month per household (that’s only 12.5¢ per view). With our ads, the whole advertising area 18″ x 18″ is available or it can be shared with other advertisers based on the size selected. 2 ads per page equals 18″ x 9″ adverting area, 3 ads per page, or 4 ads per page equals 9″ x 9″ adverting area. Shared ad space will not promote competitive businesses. Click here to see ad sizes and samples.
Ads are seem numerous times and homeowners have more time to think about and respond to advertising message. A tried and tested advertising and marketing foundation can take up to 20 views to see the same ad before someone decides to take action and buy or look into further. See each view from 1-20 and the thought process by reading the Forbes article here.
Direct adverting views come from members of the households that are being targeted. For example, if you signup for 1,000 households, every 3 months, your ads are rotated to another part of the city so that would equal 4,000 households a year being targeted. On average, trash is thrown out every 3 days from a household, so your message is seen about 10 times per month. In some households, the same person throws out the trash and in others, a few people throw it out. So your message is being seen directly by about 6,000 people per year which equals to 120,000 views per year (10 views per month x 1000 households per month x 12 months).
Indirect views come from people in the neighborhood going for a walk or walking the dog, riding a bike, deliveries, home service providers, and/or other people that is outside doing activities. Since your message is on all the bids in a certain area, your same message will be seen by others and not just from the members of the household when throwing away trash. Indirect views equal an additional few thousands views a month.
New Interactive Features: Dynamic QR Code
A unique Dynamic QR Code is created for every Mini-Billboards advertiser. This feature is included for Free with every advertising plan. TV commercials, Radio Spots, Billboards, Bus Benches, Bus/Vehicle Wraps do not offer this because it is not effective for their advertising mediums. With advertising examples previously mentioned the viewer either takes action right away or does not. Sometimes a service/product is needed at a later point in time but the viewer does not remember past advertisements when he or she needs it.
With our Dynamic QR Codes, a homeowner can easily scan with their phone and the following will take place based on your requested settings. We will customize it for you based on your needs.
VCard: Also know as a virtual contact card, is a way to share all relevant contact information such as name and/or business name, contact number, email address, job title, company’s website, address, and gets saved directly as a phone contact. Now when needed potential clients have your business information saved on their phone.
Business Page: Be more accessible and allow users to have an interactive experience on their phone. Fully customizable to match your branding with logo, colors, background. Add widgets such as view one or multiple videos about your company, service and/or product. Call buttons, email buttons, add logos, links, photos, social media links, review sites, promotions links, appointment scheduler, .pdf documents to download and much more.